The Sheaffer White Dot
Coming from a jewellery background, Walter A Sheaffer was always going to take pride in exquisite craftsmanship and artisan methods. In the early days, Walter would check every pen himself and place a small white dot on each once he was satisfied with its quality. In 1924, Sheaffer launched its Lifetime Warranty, so proud was the brand of its dependable, durable writing instruments. The original white dot, which now embellishes every Sheaffer product, is the visible symbol of this guarantee of quality and class. The company’s Lifetime Pen, launched in 1920, retailed at $8.75 – three times the cost of competitor pens – but was still successful. It was a proof point that the consumer values the quality of a Sheaffer pen.
Whether it’s a glossy lacquer, an engraved trim or precious metal nib, you’ll only get the highest quality materials and engineering on a Sheaffer pen. The company treats everyday rollerballs and signature limited editions in super-exclusive materials with the same degree of care, making sure every writing instrument that leaves their factory is deserving of the prestigious white dot.